This is a question that I ask myself quite often: Why do people not care about Climate Change? And I suppose that the answers vary somewhat from one country to another, but in general I think it is because in general people do not have the perception of the risk involved.

People have other concerns on their minds or see other risks as closer to them. What is going to happen in a few years, although not many, is something that does not make them reflect.

I have read that in the USA, statistics indicate that people understand that their greatest risks are road accidents, and the situation related to violence and crime. Far ahead of any other priority.

If we think of Latin America, violence and crime rank first with more than 40%; and I suppose that in Africa famine, disease and poverty are your most immediate concerns.

For the parents of the boy in the photo, climate change catches them very far. They have enough just to subsist every day.

It is in the developed world that there is a slight (very slight) concern about climate change. Nothing to do with what happened with Covid-19, which had us all on edge for more than a year, and where some drastic measures were taken that had not been seen in a long time, such as keeping people in their homes for long periods of time. But the crisis was quickly overcome.

Climate change is nothing like that, and the measures to be taken must be very different, but their urgency should be much greater than it is, and it is all due to people's perception of the problem.

And that perception depends on the educational level of the people. The higher the educational level, the more sensitive people are to the problem

Scientists, very well-informed people, have been warning for decades of the problem we are facing. But in the rest of the population, those who think that it may be a problem perhaps do not reach 70% of the total, and much less than half think that it is a serious problem to which it is necessary to prioritize and dedicate resources.

And of course very few people are willing to change their current way of life, because they have no sense of imminent risk. Their day-to-day problems go in different directions.

And meanwhile, companies flood us with “green washing” messages so that we stay dormant and happy, thinking that much more is being done than is actually being done. And companies have a lot of money, many interests, and an enormous power of communication and deception.

And the question that arises is when will the situation change? I honestly don't know, but I'm not very optimistic about it.

By Amador Palacios

Reflections of Amador Palacios on topics of Social and Technological News; other opinions different from mine are welcome

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