Dear friends, you might have noticed that a large number of things and products that are sold to us are labeled "green", "bio", "sustainable", "organic", etc...
We like to feel good, and the fact that we buy "green" (ie "ecological") products gratifies us and we buy them with greater satisfaction.
And that's why brands put those labels on their products, because that way they sell more and better, but without showing anything of what they advertise. And therein lies the trap, that brands put what is best for them without providing data to support those labels.
This in the Anglo-Saxon world is called "greenwashing", and I think it is a very appropriate word. In an analysis by the European Commission, around half of what companies indicate on their corporate websites is biased or false, but they say it in such a way that it is difficult for them to be penalized for it. And so they continue to do so.
Perhaps we users have to start thinking that words like sustainability, eco, etc... in the products they sell us are words that are quite empty of content. And therefore we must clarify more and better the reasons for our purchasing processes.
It is not about overcomplicating our life, but about relativizing the "greenwashing" that we receive with some very simple parameters:
- Buying a seasonal product that is grown near is better than one that is not.
- Buying clothes that last us and if possible made in our country is better than other apparently cheaper alternatives
- Repairing the products so that they last is better than exchanging them for a new one
- And so we could continue with many other examples
In short, it is about putting our common sense to work, and not following the trends that brands want to impose on us with their media noise and “greenwashing”.
It depends on us.
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