Every day there are more people who ask themselves this question, and more so when they recently offered a paying savings account with interest of more than 4%.

The financial world is big business, and Apple (which is not a bank and is not regulated as such) is a large service company that also offers technological products to hundreds of millions of customers on which those services are based.

And within those services, Apple has been increasingly releasing financial products like Apple Pay, Apple Card, and Apple Cash, which are used by its ardent supporters.

In 2014 Apple Pay appeared as a payment system that allowed Apple mobile users to make payments in online and physical stores. It quickly spread its popularity with a number of security technologies to protect transactions.

Later (year 2019) it launched the Apple Card, which is a credit card to work with Apple Pay. The card is issued by Goldman Sach and offers some rewards to users for the purchases they make. And this credit card integrates with the Apple Wallet application so that users pay with their Apple mobile and keep track of their expenses.

A very good and very comfortable integration that encourages users to remain faithful to Apple's financial services, from which Apple takes a small commission. And there are hundreds of millions of people around the world, which makes it a perfect business

And more recently, Apple has launched Apple Cash in the USA, which is a paid savings account that allows users of iOS devices to deposit money in it and receive 4% interest, which is much more than what most of them offer. the banks. Apple Cash is backed by Green Dot Bank, which is an American financial institution, and which is FDIC insured.

At the moment Apple has not applied for a banking license, and therefore it is not a bank. What it does is collaborate with financial institutions to offer these services.

Apple is at the head of global companies, and possibly the one with the most customers. Many hundreds of millions of customers who buy their products (especially iOS phones), who use their services and who are very loyal to the brand.

Apple offers good products and services, and has always defended the privacy of its users. It knows perfectly well what these users use in their day to day, and seeks that they have positive experiences with its services, and now also in the financial field.

The company's profits are huge, and the fourth quarter of 2022 again broke profit records of tens of billions of dollars. It is clear that Apple does not necessarily have to be a bank to earn more than all banks.

But the future of Apple is open.

By Amador Palacios

Reflections of Amador Palacios on topics of Social and Technological News; other opinions different from mine are welcome

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