Within the advancement of technology, companies that sell clothes online have introduced the concept of virtual fitting rooms, to help their customers when selecting the clothes they want to buy.
A virtual fitting room is a technology tool that allows consumers to virtually try on clothing in a computer generated image (CGI) through cameras and a body scan. The virtual fitting room software takes measurements of the user's body and creates a 3D representation of their body in real time.
Later, the garments that the customer wants are superimposed on that generated image, and the customer can see how they fit. And so customers can change the type of clothing (try different models), the colors, etc… to see different options and decide what seems best to them, having a 360º view of how the clothes fit before buying them.
Virtual fitting rooms offer benefits for both users and the companies that offer them.
It allows consumers to try on clothes without visiting a physical store, saving them time and providing great shopping convenience. With the added advantage that you can try on different models, colors, etc...
For retailers, virtual fitting rooms can reduce costs associated with physical fitting rooms, and can make better use of physical store space. With less changing rooms, there is more space to offer clothes.
In addition, retailers can gain valuable data on customer preferences and buying trends, allowing them to better tailor their product offerings to meet their customers' needs, thereby increasing their sales.
However, virtual fitting rooms have some challenges, and one of them is how people perceive themselves, based on their appearance and their BMI (Body Mass Index). The BMI is the weight of a person in kg, divided by the square of the height in meters.
In general, a healthy BMI is considered between 18 and 25, between 25 and 30 is a person with some overweight, and over 30 is considered obese.
When a person sees himself in a changing room, she sees other things in the changing room mirror, and therefore tends to feel better. But when she looks at a 3D image of herself on a computer screen, she looks worse and generally "fatter." Which is how it really is.
And when people don't like themselves, they tend to buy less. And that's something that often happens with virtual fitting rooms and people with a high ICM value. Some don´t like to see themselves in 3D to buy online.
But anyway, the technology is here and it will continue to spread. Another thing is that some do not like it too much.
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