The pressure that is being produced on the prices of all articles, makes manufacturers use their imagination to maintain their margins without having to increase prices, and one of the solutions is very obvious: reduce the size of what they sell us while maintaining the previous price.
That way when we go to buy, it gives us the feeling that the price has not increased, when the reality is the opposite. In the USA they have already given this effect a name: “shrinkflation”, which has to do with inflation and shrinkage. Sounds like a good definition to me.
Of course, not all products can do the same thing, because when they sell us a liter or a Kg of something, that is still a liter or a Kg; but I have verified that many merchants instead of exposing the price of the Kg. of the product, now they put the price of ½ Kg. so that we perceive a little less the real price that we pay.
I enclose the photo that I have taken of two yogurts from the same renowned manufacturer, with the old and the new format.
These are old tricks of experienced sellers, and have been used in times of high inflation, which is what we are now experiencing.
If you look a little you can see this in many products. From toilet paper rolls with less paper, to cereal boxes with a few grams less. But yes, with larger and/or brighter letters to offer a better sensation. You can look at the size of the letters of the yogurts in the previous photo.
And it is a trend that is on the rise. Until when? Who knows.
Everyone tries to maintain their profit margins as best they can, and it is the end user who pays the consequences, and although sometimes we do not perceive it well, we are paying more than before for the same thing.
But at the end of each month we do realize !!
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