The Ford Fiesta is one of the most popular cars in the world, having been on sale for almost 50 years. However, in 2023, Ford announced that it would end production of the Fiesta in Europe. The decision was made as part of Ford's plan to become a fully electric brand in Europe by 2030.
The last Ford Fiesta rolls off the production line in Cologne, Germany on July 7, 2023. The plant will now be converted to produce electric vehicles, including a new electric crossover based on Volkswagen Group's MEB platform.
The end of production of the Fiesta is a significant moment in the history of Ford and the automotive industry in general. The Fiesta has been a very popular car and its demise is a sign of changing times. The demand for electric vehicles is growing rapidly, and Ford is betting that its future lies with electric vehicles. The Ford Fiesta was my first car, and I have always had great memories of it.
The end of Fiesta production is a sign of the changing times, but it is also a sign of Ford's commitment to the future. The company is investing heavily in electric vehicles and it is clear that it sees electric vehicles as the future of the automotive industry.
Here are some of the key reasons Ford decided to end production of the Fiesta:
The demand for electric vehicles is growing rapidly. In 2022, electric vehicle sales in Europe grew by 60%. Ford expects the demand for electric vehicles to continue to grow in the coming years.
The Ford Fiesta is not as profitable as it used to be. The cost of developing and manufacturing new cars has been rising, and the Fiesta isn't as profitable as some of Ford's other models. Time passes for everyone.
Ford is investing heavily in electric vehicles. The company is spending $2 billion to convert its Cologne plant to produce electric vehicles. And it seems that Ford also plans to launch a new electric SUV in Europe in 2023.
The end of Fiesta production is a significant moment, but it is just one more step in Ford's history, and according to statements made Ford is committed to the future of electric vehicles, and the new crossover to be produced in Cologne is just An example of the company's investment in electric vehicles.
But the competition in the field of electric cars is and will be very tough, since it must be considered that the manufacturers of batteries for these cars are almost all in Asia, and especially in China.
Today electric cars are still very expensive, and that helps China (offering adjusted prices) to sell more cars in Europe, and hinder sales for Ford and other European manufacturers.
It remains to be seen who (besides Tesla) take the lead in the sale of electric cars. The big automotive companies have rested on their laurels, and are facing new competitors (Tesla, Chinese and Korean companies, new start-ups, etc…) that can significantly change the previous situation.
We will see what the future of electric cars holds for us.
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