We live in a fascinating time: artificial intelligence is being integrated into every corner of our daily lives, from work tasks to shopping, leisure, and personal decisions. But behind all this convenience, important questions arise about the role we want to give these technologies in our daily lives.
For years, we were accustomed to a very simple model: we searched for something online and received a list of options. We compared them, weighed the pros and cons, and made the final decision. This process involved reflection, conscious choice, and, in a way, control.
But this model is about to change completely. The new generation of AI-based systems—the so-called intelligent agents—no longer simply show us options: they decide directly for us.
We're going from comparing options to letting them decide for us. Let's take a classic example: buying a trip. Until now, we typed in our destination, compared prices, schedules, and services, and then chose the offer that best suited us.
With the new AI agents, the process will be completely different. We'll tell the agent: "I want a trip to this place, on these dates, with this budget." And the system, knowing our tastes, history, priorities, and habits, will search, compare, and purchase the trip without showing us anything. It will even automatically process the payment from our account.
It sounds convenient, and it is. But it also means we're delegating a critical part of our lives: the final decision. Convenience comes at a price: losing control almost without realizing it.
This new paradigm has clear advantages:
. It saves time.
. It avoids paperwork and comparisons.
. It reduces mental load.
. It solves problems efficiently.
But it also opens the door to a very clear risk: surrendering part of our control over our lives to opaque systems that we can't audit or understand.
We won't know why it chose a particular option, what interests it prioritized, or what information it discarded. We won't know if that decision was truly the best for us… or the most profitable for a specific company.
It is, in essence, a “vital autopilot” that can distance us from our own decisions.
Big tech companies have already positioned themselves. OpenAI, Google, Microsoft, Meta, and other giants are pushing this model with enormous force. This is no coincidence: the potential business is gigantic.
Imagine hundreds of millions of users buying travel, clothing, food, insurance, reservations, and thousands of other services… without any prior comparison, directly through AI agents integrated into their digital lives.
A single platform, managing millions of daily purchases, generates enormous economic power and a level of dependence that should be closely examined.
AI is an extraordinary tool and will be essential for our future lives. But a tool should help us, not replace us. It is reasonable to let AI suggest options, filter, analyze, and prepare.
But the final word—the decisions that affect our money, our time, our preferences, our lives—must remain ours. If we let convenience dull our ability to decide, we will gradually lose ground without realizing it.
Because the challenge is more human than technological. How do we use these tools without becoming passive spectators of our own decisions?
The answer lies in a healthy balance: leveraging AI, but without forgetting that we are in charge of our own lives.
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