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<\/figure>\n\n\n\nToday, algorithms not only recommend products, but also filter the information we receive, customize our online experience to unsuspected limits. If we enter a news portal, the algorithm will show us those that \"knows\" that they interest us, regardless of their veracity or journalistic rigor. If we look for a product, it will offer us personalized \"offers\", anticipating our needs. A hyper-directed marketing, orchestrated by machines that know us better than ourselves.<\/p>\n\n\n\n
And although we know that free tools are not really free, that their price is our information, comfort and usefulness they offer make it difficult to resist. We all use them, ending the data cycle that promotes the learning of these algorithms.<\/p>\n\n\n\n
But the key question remains: who controls who? Are we who use algorithms, or are they the ones who use us? The line is increasingly diffuse. The algorithms make decisions for us, from the routes that we follow to the news we read, shaping our perception of reality and, ultimately, influencing our decisions.<\/p>\n\n\n\n
This power entails a great responsibility. It is crucial to understand how these algorithms work, what data they use and how they influence our lives. We must demand transparency and control over the information we share and how it is used. It is not about demonizing technology, but also using it in a responsible and conscious way, avoiding falling into the trap of comfort at the expense of our autonomy.<\/p>\n\n\n\n
The future is written in code, and algorithms are its architects. It depends on us to ensure that this future is one in which technology is at the service of humanity, and not vice versa. We must learn to live with these silent teachers, to understand their mechanisms and to establish clear limits, so that their reign is one of collaboration and not submission.<\/p>\n\n\n\n
The challenge is raised. Will we live up to it? Let me doubt it.<\/p>\n\n\n\n
<\/p>","protected":false},"excerpt":{"rendered":"
Views: 1 Vivimos en la era del algoritmo. Invisibles, omnipresentes, estos conjuntos de instrucciones matem\u00e1ticas moldean nuestro d\u00eda a d\u00eda de maneras que a menudo desconocemos. Desde las recomendaciones de compra online hasta las noticias que leemos, pasando por las rutas que trazamos en el GPS, los algoritmos est\u00e1n tejiendo la trama de nuestra realidad […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[128,135],"tags":[],"class_list":["post-3655","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence","category-technology"],"yoast_head":"\n