{"id":3069,"date":"2024-08-14T08:14:31","date_gmt":"2024-08-14T06:14:31","guid":{"rendered":"https:\/\/desdelaterrazadeamador.com\/?p=3069"},"modified":"2024-08-17T07:33:44","modified_gmt":"2024-08-17T05:33:44","slug":"la-fiebre-de-la-ia-entre-la-innovacion-real-y-el-lavado-de-imagen","status":"publish","type":"post","link":"https:\/\/desdelaterrazadeamador.com\/en\/la-fiebre-de-la-ia-entre-la-innovacion-real-y-el-lavado-de-imagen\/","title":{"rendered":"AI fever: between real innovation and image washing"},"content":{"rendered":"<p>Views: 0<\/p>\n<p class=\"wp-block-paragraph\">Las dos letras m\u00e1gicas del momento son, sin duda, \u00abIA\u00bb. Se han convertido en un mantra repetido hasta la saciedad en el mundo empresarial, especialmente en el \u00e1mbito tecnol\u00f3gico. Pocos directivos se resisten a la tentaci\u00f3n de aderezar sus discursos con promesas de algoritmos inteligentes y sistemas que aprenden por s\u00ed solos. Pero, \u00bfcu\u00e1nto de realidad hay detr\u00e1s de esta omnipresente IA y cu\u00e1nto es simple marketing oportunista?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos encontramos en plena burbuja de la \u00abIA washing\u00bb, un fen\u00f3meno similar al \u00abgreen washing\u00bb que afecta a las pr\u00e1cticas medioambientales. Al igual que muchas empresas se ti\u00f1en de verde para proyectar una imagen ecol\u00f3gica que no se ajusta a la realidad, ahora proliferan las que se autoproclaman abanderadas de la IA sin que sus productos o servicios realmente la implementen de forma significativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La falta de una definici\u00f3n clara y universalmente aceptada de lo que constituye la inteligencia artificial juega a favor de esta tendencia. Al no existir una frontera n\u00edtida, cada empresa puede arrogarse la etiqueta de \u00abIA\u00bb a su antojo, presentando simples algoritmos o automatizaciones b\u00e1sicas como si fueran sistemas de aprendizaje autom\u00e1tico de \u00faltima generaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y es que la IA se ha convertido en un activo muy valioso en el mercado. Las empresas que utilizan, o simplemente dicen utilizar esta tecnolog\u00eda, se benefician de una imagen de innovaci\u00f3n y vanguardia que atrae a inversores y clientes. En un mundo empresarial obsesionado con la disrupci\u00f3n y la tecnolog\u00eda punta, la IA se presenta como la clave del \u00e9xito, lo que incentiva a\u00fan m\u00e1s la proliferaci\u00f3n de la \u00abIA washing\u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/desdelaterrazadeamador.com\/wp-content\/uploads\/2024\/08\/IA-chatbot.jpg\" alt=\"\" class=\"wp-image-3070\" style=\"width:369px;height:auto\" srcset=\"https:\/\/desdelaterrazadeamador.com\/wp-content\/uploads\/2024\/08\/IA-chatbot.jpg 250w, https:\/\/desdelaterrazadeamador.com\/wp-content\/uploads\/2024\/08\/IA-chatbot-150x150.jpg 150w, https:\/\/desdelaterrazadeamador.com\/wp-content\/uploads\/2024\/08\/IA-chatbot-12x12.jpg 12w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A clear example of this trend is the proliferation of chatbots that present themselves as conversational AI systems. While it is true that some chatbots use natural language processing (NLP) and machine learning techniques to improve their responses, most simply follow a predefined set of rules and programmed responses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Llamar a estos chatbots \u00abinteligencia artificial\u00bb es, en la mayor\u00eda de los casos, una exageraci\u00f3n. Se trata de herramientas \u00fatiles que pueden automatizar ciertas tareas, pero su capacidad de comprender y responder al lenguaje humano de forma realmente inteligente es muy limitada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, how can we separate the wheat from the chaff? How can we distinguish between companies that are truly using AI to innovate and improve their products and services from those that are simply taking advantage of the fad to whitewash their image?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some keys could be:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">. Tangible results: True AI translates into concrete results. If a company claims to be using AI to improve process efficiency, reduce costs, or personalize the customer experience, it must be able to demonstrate these improvements with data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">. Transparency: Companies that actually use AI must be transparent about how they do it. They must explain what type of algorithms they use, what data they train them with, and what the limits of their systems are.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">. Long-term focus: AI is not a magic bullet or a fad. Companies that are truly committed to AI do so with a long-term vision, investing in research and development, and working to strategically integrate this technology into their operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is important to be critical and not let ourselves be dazzled by the brilliance of the acronym AI. The true value lies not in the label, but in the real ability of this technology to solve problems, generate innovations and improve our lives. In a world flooded with information and grandiose promises, the key is knowing how to discern between empty marketing and true innovation.<\/p>","protected":false},"excerpt":{"rendered":"<p>Views: 0 Las dos letras m\u00e1gicas del momento son, sin duda, \u00abIA\u00bb. Se han convertido en un mantra repetido hasta la saciedad en el mundo empresarial, especialmente en el \u00e1mbito tecnol\u00f3gico. Pocos directivos se resisten a la tentaci\u00f3n de aderezar sus discursos con promesas de algoritmos inteligentes y sistemas que aprenden por s\u00ed solos. Pero, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1968,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[128,135],"tags":[],"class_list":["post-3069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La fiebre de la IA: entre la innovaci\u00f3n real y el lavado de imagen - Desde la terraza de Amador<\/title>\n<meta name=\"description\" content=\"Las dos letras m\u00e1gicas del momento son, sin duda, &quot;IA&quot;. 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